#long-term partnerships

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The Drum
2 months ago
Marketing

Could AI promote longer client-agency relationships?

Longevity of agency-client relationships has decreased, affecting smaller agencies
AI integration in brand organizations may incentivize longer-term agency relationships [ more ]
Forbes
3 months ago
Marketing

Council Post: Affiliate Marketing And Influencers: Redefining Brand Engagement In 2024

The landscape of influencer marketing is shifting towards affiliate marketing as a strategic approach.
In this updated approach, influencers become long-term brand ambassadors, building trust and continuous collaboration. [ more ]
Forbes
5 months ago
Marketing

Council Post: How Staying Committed To Your Marketing Agency Can Boost Your Success

Forging long-term partnerships with marketing agencies can provide in-depth knowledge of your business and enable them to craft tailored marketing strategies.
Long-term partnerships can ensure consistency in branding and messaging, building trust and recognition among your audience.
Investing in long-term agency relationships can lead to cost savings and increased efficiency in marketing campaigns. [ more ]
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